This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 929,000 of the country's best book readers. The e-blast went to 929,116 customers of 275 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, February 25. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the January pre-order e-blast, see this one from Gramercy Books, Bexley, Ohio.
The titles highlighted in the pre-order e-blast were:
Whidbey by Kira T. Madden (Mariner)
Python's Kiss by Louise Erdrich (Harper)
How to Be Okay When Nothing Is Okay by Jenny Lawson (Penguin Life)
Son of Nobody by Yann Martel (Norton)
Judy Blume: A Life by Mark Oppenheimer (Putnam)
The Keeper by Tana French (Viking)
The News from Dublin by Colm Toibin (Scribner)
Ruins by Lily Brooks-Dalton (Grand Central)
Chain of Ideas by Ibram X. Kendi (One World)
The Stowaway by Griffin McElroy (Choose Your Own Adventure)
Goldfinches by Mary Oliver and Melissa Sweet (Viking Books for Young Readers)
