Sugar and Spice Books, a romance-focused bookstore, opened in Boulder, Colo., on February 7, per Boulder Reporting Lab.
Located at 1901 9th St., Unit 125, the bookstore carries an assortment of romance sub-genres from both traditionally published and self-published authors. Colorado authors are emphasized, and the store's event plans include book clubs, author signings, tattoo pop-ups, craft nights, and more.
Prior to opening Sugar and Spice Books, owner Hannah Morgan was a clinical laboratory scientist for 12 years. In 2024 she launched Fated Mates Books, an online store specializing in deluxe editions of romance novels. Eventually, the online store's success led her to leave her science career and open a bricks-and-mortar romance store.
Morgan told Boulder Reporting Lab that finding a suitable space proved difficult. Not only were rents expensive, but one location rejected her "because they were worried about the optics of a romance bookstore." Nevertheless, she was able to find a suitable space.
"Boulder has a great demographic for romance readers because of the college," Morgan noted. "It's definitely a niche that needs to be filled."
According to Boulder Reporting Lab, it is the second romance bookstore to open in Colorado.