You might notice some changes in Shelf Awareness book reviews in the coming weeks: we will be sharply reducing the use of adjectives in our reviews, and eliminating them completely in some cases. We believe that this will enable our readers to get directly and quickly to the key information they need to make purchasing decisions, then form their own opinions and insert their preferred adjectives. There will be no need to wade through reviewers' favorite, oft-used adjectives (masterful, splendiferous, lyrical, luminous, et al.).
In addition, going forward, we will be focusing the bulk of our reviews on the most popular genres--currently romantasy, horror, and gay sports romance. Said Shelf Awareness book review editor Dave Wheeler: "Our no-adjectives initiative will suit these genres perfectly, as everyone knows exactly what to expect."