This past week, Shelf Awareness sent our monthly pre-order e-blast to almost 940,000 of the country's best book readers. The e-blast went to 939,546 customers of 280 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, April 29. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the March pre-order e-blast, see this one from The Brown Dog Bookshop, Kennesaw, Ga.
The titles highlighted in the pre-order e-blast were:
On Witness and Respair: Essays by Jesmyn Ward (Scribner)
John of John by Douglas Stuart (Grove)
Enormous Wings by Laurie Frankel (Holt)
The Land and Its People: Essays by David Sedaris (Little, Brown)
The Midnight Train by Matt Haig (Viking)
The Things We Never Say by Elizabeth Strout (Random House)
American Rambler: Walking the Trail of Johnny Appleseed by Isaac Fitzgerald (Knopf)
Seek the Traitor's Son by Veronica Roth (Tor)
Ironwood by Michael Connelly (Little, Brown)
