Veteran book marketer Ashleigh Heaton has launched Enchantress Marketing, a full-service, woman-owned book marketing agency specializing in genre fiction, including fantasy, science fiction, romance, fantasy romance/romantasy, and speculative fiction.
Heaton was most recently a director of marketing at Penguin Random House, where she spent 10 years working on more than a hundred bestsellers at the Del Rey, Random House Worlds, and Inklore imprints. Notable campaigns led by Heaton include Alchemised by SenLinYu, the Lore Olympus graphic novel series by Rachel Smythe, Mexican Gothic by Silvia Moreno-Garcia, A Fate Inked in Blood by Danielle L. Jensen, the Scholomance series by Naomi Novik, and The World of Critical Role by Liz Marsham.
The agency will offer a spectrum of customizable services, such as author brand development and management, individual title advertising and launch promotions, social media and newsletter strategy, convention planning assistance, website design, backlist support, and publishing consultations. Services are open to veteran and debut authors in all spaces (traditional, indie, and hybrid), as well as publishers and literary agents, aiming to position titles to sell their best.
For more information, visit the Enchantress website or follow @enchantresslit on social media.