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Letterpress PLAY will be leaving its South Congress Avenue location in Austin, Tex., to open a larger store at 209 S. First St., suite 101, which is part of One Oak, the Austin Business Journal reported. The store, which handcrafts "one-of-a-kind and sustainable toys, stationery, and garments," is expanding its offerings and will be called Letterpress PLAY & Bookstore. It will add an approximately 1,100-square-foot book section in its new space, according to Nina Leong, executive v-p at Letterpress Play.
The new location is expected to open by the beginning of September, pending construction. Plans call for closing the current store around the time the new one is completed. Consuelo Wilder, a former longtime employee at BookPeople, will serve as bookstore manager and book buyer. Letterpress PLAY & Bookstore will also feature a coffee bar, partnering with Later Gator Coffee Co.
The company is owned by Kyle Hawley, who founded Letterpress PLAY, and his brother, Noah Hawley, an author and TV screenwriter known for the FX television series Fargo and Alien: Earth. They also co-founded 26 Keys Productions. Leong added that Noah Hawley's relationship to writing was the impetus for adding a bookstore to the project.