Amazon Prime Day 2026 will run Tuesday-Friday, June 23-26. According to the company, book and audiobook deals (through Audible) consist of "up to 45% off Kindle Device bundles, up to 65% off print books, up to 80% off top Kindle titles, and three months free of Kindle Unlimited and Audible."
The June dates for Prime Day mark a shift from July, which has been the timing for Prime Day since it began in 2015. Sales revenue from the event will fall in Amazon's second quarter rather than its third quarter.
Indies now have the timing for anti-Prime Day promotions and strategies, which have gotten more elaborate and creative over the years.