"I've been tracking the patterns for months now. Every time someone comes in 'just to browse,' they end up leaving with like three hardcovers and a tote bag.... I think the shop is trying to get people to buy more books." That was the conspiracy theory addressed in an Instagram Reel from Winnie & Mo's Bookshop in Idaho Falls, Idaho, which noted: "We're not saying the bookshop is trying to make you buy more books.... We're just saying the evidence is starting to add up."
