This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 935,000 of the country's best book readers. The e-blast went to 936,547 customers of 280 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, July 29. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the June pre-order e-blast, see this one from Handcrafts & Hardbacks, a California mobile pop-up bookstore.
The titles highlighted in the pre-order e-blast were:
A Tender Age by Chang-Rae Lee (Riverhead)
Under the Falls by Richard Russo (Knopf)
Big Little Truths by Liane Moriarty (Crown)
Sunrise by Téa Obreht (Random House)
Dreamland by Olivie Blake (Tor)
Etna by Paul Yoon (Scribner)
The Wild Beneath by Kelly Anderson (Park Row)
Great and Unfortunate Things by Jason Arday (37 Ink/S&S)
Time to Play by Erin Ampersand (Tor)
Hometown by Shaun Tan (Levine Querido)
Kiki and the New Magic by Eiko Kadono (Delacorte)
