Bound to Be Good Books, a romance-focused bookstore, celebrated its grand opening in Great Falls, Mont., over Fourth of July weekend, KRTV reported.
The bookstore carries a wide array of romance titles, including YA romance and books by local authors, and resides at 413 Central Ave., Suite A. Owner Erin Helms got her start in bookselling by selling blind dates with books at farmers markets and vendor shows. After building up a following she decided to open a bricks-and-mortar store, and she chose to focus on romance because the genre was outselling everything, Helms noted.
The store's grand opening festivities began on July 3 and continued on July 4 following the town's Fourth of July parade. As the store finds its footing, Helms plans to continue making pop-up appearances at farmers markets over the summer.
Per KRTV, Bound to Be Good is the first romance-focused bookstore to open in Great Falls.