Jeff McLaughlin has joined Abrams in the newly created role of senior v-p, business development, effective August 10. Abrams said the position "is designed to accelerate the company's growth in customer proprietary programs, strategic partnerships, and new revenue channels beyond traditional publishing. In this role, McLaughlin will lead the strategic expansion of Abrams' Customer Proprietary Solutions business."
 |
|
| Jeff McLaughlin | |
McLaughlin has more than 30 years of publishing, merchandising, product development, and business-building experience . Most recently, he was senior v-p, group publisher at Insight Editions. Previously, McLaughlin held senior leadership roles at Australian publisher Hinkler, Books-A-Million, Quarto Publishing Group, Barnes & Noble, and Advanced Marketing Services.
"Jeff's appointment reflects both where Abrams is headed and where the market is already moving," said Abrams president and CEO Mary McAveney. "We are hearing from accounts and partners that they are looking for more flexible, creative, and customized ways to connect with their audiences. This new role brings focused leadership to an area of real opportunity for Abrams, pairing our publishing expertise, design excellence, and entrepreneurial spirit with the needs of retailers, brands, institutions, and partners seeking distinctive content and products."
"I couldn't be happier to join the team at Abrams to help grow its custom and proprietary publishing business," McLaughlin noted. "Abrams has a uniquely varied list--one that is well suited to customized programs and creative partnerships. I look forward to working with the talented teams here and building new relationships to create exciting market opportunities."