Harry Potter Global Franchise Development Team Formed

Warner Bros. Entertainment "has conjured up" the Harry Potter Global Franchise Development team, based in London and Burbank, Variety reported. The mission of the new group is to "develop and execute a high-level strategic vision for the Harry Potter brand and its ancillary businesses," according to Warner Bros.

The team, "which will work closely with Rowling's people at the Blair Partnership," is led by Josh Berger, president and managing director, Warner Bros. U.K., Ireland and Spain, who adds president of HPGFD to his role.

"With Harry Potter's consumer touch-points continuing to grow and flourish, I am confident that this talented, cross-company global team will enable us to take full advantage of the many opportunities ahead--helping to bring Harry Potter in all its future incarnations to fans all over the world," he said.

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