Shelf Awareness Extra! is a standalone publication that focuses on a single topic of particular interest to booksellers. It is sent to the Pro audience of nearly 40,000 subscribers.

Call for Information
Publishers who would like to have titles or relevant promotions featured should submit information to extra@shelf-awareness.com approximately three weeks prior to the publish date.

Call for Ads
Marketers interested any issue of Extra! should email sales@shelf-awareness.com

Ads in Extra! are priced the same as Shelf Pro.

1/12/26   Black History Month

2/9/26     Winter Institute Preview

3/30/26   Independent Bookstore Day Preview

5/11/26   Children’s Institute Preview

6/22/26   Bookstore Romance Day Preview

7/27/26   Regional Trade Show Preview

8/24/26   Halloween Preview

9/14/26   Banned Books Week Preview

The Banned Books Issue will focus on current affairs and issues and how they affect indie bookstores. Publishers should submit information about current events affecting their titles to extra@shelf-awareness.com beginning September 1st.

10/13/26 Serving Multilingual Communities

This issue will feature stories from stores that have successfully accessed and served ESL communities within their customer base. Publishers should submit information relevant to a store looking to serve a multilingual community to extra@shelf-awareness.com beginning September 28th. 

11/9/26   Indies First/Small Business Saturday Preview

A celebration of our indie bookstore community and stories about how stores are celebrating and marketing the event.  Publishers should submit any relevant information to extra@shelf-awareness.com beginning October 19th.

2027

1/25/27   Winter Institute

3/22/27   Religious Marketplace

4/12/27   Independent Bookstore Day Preview

5/17/27   Children’s Institute Preview

7/26/27   Bookstore Romance Day Preview

8/23/27   Regional Trade Show Preview

9/13/27   Halloween Preview

       10/18/27  Serving Multilingual Communities

11/08/27  Banned Books Week Preview

NOTE: please limit submissions that are a list of titles relevant to the issue to no more than five titles. We are looking for actionable information that stores can use to build sales or awareness with their customers.