"It's our philosophy that if kids are encouraged to read by reading about or along with their favorite characters, that's great," says Siobhan Ciminera. The Ready-to-Read line is rich with licensed characters in all its levels, including Olivia the Pig, Miffy, Daniel Tiger, PJ Masks, the Smurfs, Peanuts and Batman.
Ciminera wholeheartedly embraces the abundance of licensed characters in a line that also includes books written and illustrated by award-winning authors and artists from Cynthia Rylant to Eric Carle. "In my mind they can easily sit together in our line and on a child's shelf," she says. "In everything from our publishing plans to our marketing we don't distinguish between the two and we hold them to the same standards."
She adds, "You may be uncertain if your child will like the book about history or the one about the cute mouse, but you might say, 'Oh, I know he loves Batman. Let's try that one!' "
Header images: PJMasks: © eOne Entertainment, Peanuts: © Peanuts Worldwide LLC, Eric Carle: © Eric Carle, Miffy: © Mercis Media bv, Daniel Tiger © The Fred Rogers Company, Olivia: © Ian Falconer and Classic Media