Macmillan Publishers has acquired the self-publishing company Pronoun, Inc., which provides digital book publishing tools, analytics and services for authors and media companies. Pronoun also operates its own publishing imprints, including Byliner, and publishes books in partnership with media companies, including the New York Times, Fast Company and Forbes. Current CEO Josh Brody will serve as the president of Pronoun, while chief product officer Ben Zhuk will become v-p, product for Macmillan.
"We've been impressed with the team's data, analytics and technology capabilities and believe they will be beneficial to our publishers and authors in addition to an expanding set of independent authors," said Macmillan COO Andrew Weber.
On Pronoun's blog, Brody noted: "By joining forces, we’ll be able to invest even more in improving and growing Pronoun's self-publishing platform, all while giving successful independent authors a path towards more opportunity."