WH Smith plans to open four bookstores in Finland, at Helsinki airport, later this year and in 2017, to be operated by SSP Finland. DFNI reported that Finavia "has been in close collaboration with both WH Smith and long-time partner SSP Finland to integrate the look of the new stores at Helsinki and will have a hand in providing the retail assortment to match the needs of customers."
"It is a pleasure to have yet another international operator arrive in Finland," said Elena Stenholm Finavia, v-p of commercial services at the airport. "Large global companies are now more interested in Helsinki airport as a place of business than ever before."