Frugal Frigate Kids Bookstore: 'Uniquely Successful'

Frugal Frigate, a Children's Bookstore in Redlands, Calif., is "uniquely successful as a specialty independent bookstore in a small town with a thriving Barnes & Noble just a few miles away. So how do they do it?" Redlands Daily Facts asked before providing the answer: "Simple. Location and sticking to what they know best: Children's books."

"Once I was told, 'Of course your bookstore is a success, it's in Redlands!' That put an instant smile on my face," said owner Gay Kolodzik, adding that a carefully selected inventory of both books and sidelines, along with complementary events, are key ingredients: "The heart and soul of the Frugal Frigate is children's books. We needed to focus on what would complement children's books."

She also noted that "keeping real books in the hands of children, not electronic devices, is so very important to a child's development. Parents reading to their children and the interaction we see between them is such a positive bonding moment for both. I hope the store remains an inspiring destination for book lovers everywhere. Not as an old bookshop with musty books, but as a vibrant and relevant old bookstore with some of the freshest reads around."

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