Amazon: Silicon Valley Store; More N.J. Warehouses

Amazon has confirmed that it is opening an Amazon Books in San Jose, Calif., in the Santana Row outdoor shopping mall and mixed-use development, the Mercury News reported. The 5,500-square-foot book and electronics store will be in a former Brooks Brothers location and should open this summer. It's the first bookstore in Santana Row since Borders closed in 2011.

In a statement quoted by Silicon Valley Business Journal, Jeff Kreshek, senior v-p of West Coast leasing for Federal Realty Investment Trust, Santana Row's owner, said, "The 'technology meets traditional shopping' approach of Amazon Books reflects a greater trend towards a new retail strategy that appeals to the tech-savvy and fashion-forward Santana Row customer who appreciates boutique and innovative services."

This will be the third Amazon Books location in California. One opened last year in San Diego and another is planned for Walnut Creek.


In other Amazon news, the company is  opening three more warehouses in New Jersey--in Cranbury Township, Edison and Logan Township--which will bring the total to 10 in the Garden State. It opened its first warehouse in New Jersey in 2012.

The Cranbury and Logan Township warehouses will focus on larger items such as music equipment, sports gear and patio furniture. The 900,000-square-foot warehouse in Edison will handle smaller items such as books, toys and kitchenware.

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