David Coyotl to associate publisher for Spanish Bibles at HarperCollins Christian Publishing, as part of the publisher's effort to expand its efforts in Spanish Bible publishing. He had led the company's Bible and reference marketing.
The focus for the new Spanish Bible publishing program will be to increase distribution and awareness of the NVI (Nueva Versión Internacional) translation of the NIV (New International Version). Editorial Vida, the Spanish publishing imprint for Zondervan, holds worldwide licensing rights for the NVI, a publishing partnership with Biblica. Zondervan is also the North American publisher for the NIV Bible translation, the most read English translation of the Bible.