|Book Culture on Columbus Avenue, on Manhattan's Upper West Side|
"The rumors are true--Book Culture will be opening a 4th store in LIC!," the New York City bookseller, which has three locations in Manhattan, announced on Facebook over the weekend. The post linked to a New York Times feature on the "neighborhood-in-the-making" that is the Court Square section of Long Island City, Queens, "a longtime industrial area by the Ed Koch Queensboro Bridge that is experiencing a surge in residential construction."
"For a long time this neighborhood was about what will be and now I think it's about what is," said Justin Elghanayan, president of Rockrose Development.
Book Culture has leased "a 2,300-square-foot space at 26-09 Jackson, another Rockrose berth," the Times wrote. "And to increase the likelihood that Book Culture survives after it opens next year, Rockrose is discounting its rent until it can turn a profit, Mr. Elghanayan said. 'We think it's important for the soul of the neighborhood.' "