Last Thursday, the American Booksellers Association's e-newsletter edition of the Indie Next List for June was delivered to more than a third of a million of the country's best book readers. The newsletter was sent to customers of 106 independent bookstores, with a combined total of almost 416,000 subscribers.
The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case Magpie Murders by Anthony Horowitz (Harper). (See a trailer for Magpie Murders here.)
For a sample of the June newsletter, see this one from Main Street Books, St. Charles, Mo., which just began sending the e-version of the Indie Next List.
And new this week! The first Kids' Indie Next List e-newsletter will publish this Thursday, and go to approximately 400,000 customers of about a hundred independent bookstores.