Summer Kids' Next List E-Newsletter Delivered

Yesterday the first e-newsletter edition of the American Booksellers Association's Kids' Next List was delivered to more than a third of a million of the country's best book readers. The summer newsletter was sent to customers of 102 independent bookstores, with a combined total of 350,000 subscribers.

The e-newsletter, powered by Shelf Awareness, features all of the summer Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case The Gentleman's Guide to Vice and Virtue by Mackenzi Lee (Katherine Tegen Books).

For a sample of the newsletter, see this one from Spellbound Children's Bookshop, Asheville, N.C.

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