AMC has made "a straight-to-series order" for Dietland, based on Sarai Walker's 2015 novel, Deadline reported. The 10-episode series, a co-production of AMC Studios and Skydance Television, will premiere in 2018. The network acquired Dietland from Marti Noxon (UnReal) and Skydance TV last October, "putting it on a straight-to-series track under its model that involves the opening of a writers room and spending several months exploring a potential series before a greenlight." Noxon, who served as a consulting producer on AMC's hit series Mad Men, is executive producer, writer and showrunner.
"Day in and day out, we work to refine our search for unique voices and never-before-seen worlds. It is in that context that we proudly bring Marti Noxon back to AMC for the first time since her work on Mad Men," said Charlie Collier, president of AMC, SundanceTV and AMC Studios. He added that Dietland, "populated by unforgettable characters and unique storytelling approaches, will focus a wickedly entertaining lens on issues as diverse and divisive as dieting, dating, beauty and the many societal expectations that continue to dominate our culture and consciousness. We are so proud to be working with Marti, her team and Skydance on this topical, funny, relevant and poignant story."