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| Frank Sipala | |
Whenever I think about developing a mini kit or any kind of book-plus format, I ask: What can we do that's different? What can we add that other products don't offer? And can we do it with an irresistible package at the right price? We can, and do, even when the development and production process is really complex. That's Running Press's edge—we can make it happen. New technology and our competitors help push us to achieve more.
I get excited when the team gets excited; that's why this coming fall's first advent calendars are pet projects of mine, there's a lot of energy in-house around this format, and it is among the most intricate and challenging we've ever done. We identified that there was a hole in the marketplace and filled it: Our calendars, with long-term licensing partners, will feature unique sound elements. —Frank Sipala, Senior Production Manager/Manager of Product Development