RP Entertains: Finding Niches, Trusting Consumers, Attending to the Details

Cindy Sipala

Running Press is where I translate my own passion into a publishing vision: I'm a superfan looking for the ultimate enthusiast's experience. It's this spirit that infuses my projects. Being part of the team for more than 15 years, I know success comes from never ignoring a niche, always trusting the passionate consumer, and carefully attending to the details. Expanding the audience is key, whether it's partnering with authors or licensors to attract readers, or providing books and support that help our sales team inspire their accounts and break into new markets. I love new markets: I look for them everywhere. This lens supports our authors and partners; for example, we're leaning into our long-term program with Turner Classic Movies (with more than 20 titles available) by expanding into new formats. Turner Classic Movies Ultimate Trivia Card Deck and our first puzzle featuring cinema's golden-age stars will publish this year. And as a new mom, I'm eager for our first TCM kids' book in 2023! —Cindy Sipala, Executive Editor, RP Entertains

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