ZANDO

Associate Marketing Manager/Marketing Manager:

Zando, a nimble independent publisher, is looking for an experienced candidate to execute title marketing campaigns. This is a full-time position based in New York, NY. Zando offers competitive salaries and a comprehensive benefits package.

Key Responsibilities:
Zando is seeking a dynamic Associate Marketing Manager or Marketing Manager to lead excellent title marketing campaigns, with a specific focus on literary and experimental fiction. Reporting to the Deputy Director of Marketing, you will be the executional force behind each campaign, communicating each title’s strategy to internal stakeholders, external partners, authors, and retailers. You are someone who works well both independently and with cross-functional teams (Marketing, Editorial, Publicity, Sales, etc.), and is comfortable collaborating with creative partners (content creators, authors, celebrities) to produce quality work.

You will:
- Own title marketing for 10-12 titles per year including creative strategy and the marketing plan for each campaign
- Manage the creation of assets by liaising with external vendors and in-house social media lead
- Partner with marketing team on email, social media, and advertising plans
- Organize influencer outreach
- Create bespoke merchandise items as necessary to support campaign execution
- Oversee title marketing organizational processes including sales conference prep and seasonal planning
- Ensure all deadlines are met for each title and own updating internal systems
- Support sales on marketing materials including designed digital and print assets
- Establish KPIs and regularly report on key metrics
- Support team with administrative duties including mailings, research, and presentations

Qualifications:
- 3+ years of experience in a Marketing role, within book publishing
- Proven ability to create effective integrated campaigns that prioritize out-of-the-box thinking
- Ability to handle multiple projects and responsibilities simultaneously
- Excellent organizational skills and exceptional attention to detail
- Proficiency with Microsoft Suite and Google Drive
- Genuine interest in literature and connecting with readers

Additional strengths:
- Early-stage brand experience
- Results-oriented and forward-thinking
- Collaborative and flexible
- Good blend of pragmatism and creativity
- Diplomatic, clear communicator
- Self-starting, highly motivated
- An understanding of and passion for pop culture and the internet

Please send your resume and cover letter to connect@zandoprojects.com with the subject line: Associate Marketing Manager/Marketing Manager LAST NAME.

Selected applicants will be contacted for an interview.