Curious George Books & Toys, Cambridge, Mass., reopened last week under new ownership. The Harvard Crimson reported that co-owners Adam S. and Jamie S. Hirsch "have sought to reinvent the store, which has been a fixture in Harvard Square for decades, as a fresh and dynamic destination for tourists and residents of the Boston area."
"We want to continue to get children of all ages excited about reading," Adam said. "We're going to be creating a lifelong relationship with our patrons."
He told the Harvard Crimson that during the past three months, the store underwent major renovations, gutting the interior and revamping the store with higher ceilings and large windows, with the goal of creating a space that "while fun and whimsical was also easy to navigate for parents with strollers.
"We want people to look at the store and say 'wow,' " he added.
The Hirsches opened their store in the same location as the former Curious George & Friends store, which closed last summer.
