"The PATH train is like the train to Hogwarts," said Kip Jacobson in a Sunday New York Times piece headlined "New Yorkers Discover Jersey City." Mayor Steven Fulop is "looking to portray Jersey City as a cool place to be."
Among the newcomers is Brooklyn's WORD bookstore, which plans to open a second location next month. Owner Christine Onorati said that a recent Chuck Klosterman event, which drew 250 people, was encouraging: "The neighborhood is so receptive. People who live there are so desperate for retail, because they love not having to leave Jersey City."
