On Thursday, the second part of the e-newsletter edition of the American Booksellers Association's autumn Kids' Next List was delivered to more than a third of a million of the country's best book readers, going to 371,575 customers of 112 participating bookstores. The first part of the autumn Kids' Next List was sent on September 14.
The e-newsletter, powered by Shelf Awareness, features autumn Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Jessica Townsend, author of Nevermoor: The Trials of Morrigan Crow (Little, Brown Books for Young Readers).
For a sample of the newsletter, see this one from Gallery Bookshop & Bookwinkle's Children's Books, Mendocino, Calif.