S&S Holiday Campaign: #BooksILikeToGive

This holiday season, Simon & Schuster is working with Together We Rise, the nonprofit that specializes in providing books, blankets and hygiene products to foster children, in a campaign called #BooksILikeToGive. As part of the campaign, the publisher will donate 5,000 children's books to Together We Rise's "Sweet Cases," which provides duffel bags filled with books, blankets and hygiene products to foster children traveling from home to home. The social media platform Love What Matters, which shares uplifting, positive stories, will help create awareness for the campaign. People who want to spread the word about the campaign are invited to use #BooksILikeToGive on all social media platforms to join the conversation and share book recommendations.

Today, S&S is hosting a a kick-off event with author Laura Schroff to introduce the campaign and pack some Sweet Cases. Then, beginning December 4, S&S will sponsor a series of Facebook Live videos with authors, including Richard Paul Evans, Colleen Hoover, Mary Alice Monroe, Nancy Pearl and Lisa See. Each author will offer gift recommendations for the holiday season and pack a Sweet Case for Together We Rise. The first Live event will be streamed on the S&S Facebook page, with each event thereafter being hosted on the respective author's Facebook page.

"We are happy to partner for the first time with Together We Rise," said Liz Perl, executive v-p and chief marketing officer at Simon & Schuster. "We greatly admire their unique and important work and are grateful for the opportunity to participate."

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