Cool Idea of the Day: The Tattered Cover's Golden Bookmarks

For one day only this holiday season, Tattered Cover Bookstore in Denver, Colo., gave its customers a chance to get something that is usually reserved as a thank you for visiting authors: a special golden bookmark. On Wednesday, customers at Tattered Cover's Colfax Avenue, Historic LoDo and Aspen Grove locations could receive a golden bookmark with any book purchase, so long as they told their bookseller the secret password: "Rudolph."

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