Arcadia Publishing, which in August launched a partnership program called YourTown with the American Booksellers Association to help booksellers find hyper-local assortments of Arcadia's and the History Press's 14,000 local-interest books, has joined with Above the Treeline to offer a "YourTown Store Match" option on Edelweiss+. Booksellers who select the option will receive a custom assortment recommendation within 24 hours. The feature goes live today.
Above the Treeline founder and CEO John Rubin commented: "We are always focused on providing booksellers with the tools they need to succeed."
ABA CEO Oren Teicher said: "We could not be more pleased to have Edelweiss+ providing booksellers with access to the customized hyper-local assortments available through the YourTown program. This is another important step in helping independent booksellers reinforce their central role in their communities and bring more customers into their stores."
Arcadia CEO David Steinberger said, "We heard from ABA and from individual booksellers how valuable it would be to access their hyper-local title assortment through Edelweiss+. We are looking forward to helping booksellers everywhere find the perfect titles unique to their individual communities."
Steinberger emphasized that the technology behind the "YourTown Store Match" continues to be ever more sophisticated. "We're overlaying more and more data to make it more and more precise, so it's not just a zip code-bases analysis," he said. He pointed to some books that might be easily missed otherwise--a title about Route 66 or about a river.
Steinberger added that the "magic button" on Edelweiss+ aims to make it as easy as possible for busy booksellers to find the titles that fit their market best.