Chronicle Books has launched Chronicle Chroma, an imprint that will publish books on the visual arts and pop culture and will be led by Steve Crist and Gloria Fowler, who were the publishers of AMMO Books for 13 years. The imprint will be based in Los Angeles. (Chronicle's headquarters is in San Francisco.)
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Steve Crist and Gloria Fowler |
Chronicle Chroma's first four books, appearing this fall, are Ballerina Project, which showcases Dane Shitagi's photographs of more than 50 ballet dancers in unexpected settings all over the world; Silver. Skate. Seventies., a collection of photos of the 1970s Southern California skateboard scene by photographer Hugh Holland; Tree of Life, a monograph by Tim Biskup, whose work spans animation, drawing, painting and sculpture; and Dream Baby Dream by photographer Jimmy Marble. The list will also include deluxe limited editions of some titles as well as postcard sets inspired by the books.
Chronicle president Tyrrell Mahoney called Crist and Fowler "brilliant and accomplished publishing pros who bring their unique editorial vision and California aesthetic this new imprint. Chronicle Books is well positioned to expand our publishing program in the U.S. and around the world, and we could not imagine a better team to partner with than Steve and Gloria."
Chronicle Chroma is the second imprint Chronicle Books launched this year. In March it announced Chronicle Prism, a nonfiction line headed by Mark Tauber that is publishing books by thought leaders and influencers.