ABA Taking Over Management of Independent Bookstore Day

Saying that the event "has grown exponentially since its launch," the American Booksellers Association is taking over management of Independent Bookstore Day, which began as California Bookstore Day in 2014 and became a national event the following year, Bookselling This Week reported. IBD program director Samantha Schoech will remain in her position and work closely with ABA on planning and promoting the event.

During the fall regional booksellers association shows, the ABA will put on the educational program "Independent Bookstore Day: Celebrate with Success," which will offer "an overview of the event and tips from booksellers who have successfully made the best of the national celebration of indie bookstores." The program will feature a panel of booksellers who will "offer information on how to order and make the most of the exclusive merchandise created for IBD, how to organize and publicize their store's party, and strategies for using social media to increase sales and community participation."

The next IBD will take place on April 25, 2020.

Powered by: Xtenit