|Matthew and Kelsey McAfee|
Eleanor's, owned by Kelsey and Matt McAfee, who are both teachers, will be one of four new tenants at a shopping complex being built at Mother Road Market, where Eleanor's did a pop-up as part of a competition to win a lease. The market recently announced that in its first year, the food hall saw more than 500,000 customers and brought $7.7 million in sales.
The store's mission is to "foster a lifelong love of reading in young people," and it's slated to open in February. Because Matt loves history, the couple named their store after Eleanor Roosevelt.