Minchew, Aulisio Promoted at HarperCollins Christian Publishing, HarperCollins Focus

Laura Minchew

Laura Minchew has been appointed senior v-p, children's and gift group publisher for HarperCollins Christian Publishing and HarperCollins Focus. She will be responsible for the overall strategy for all children's and gift books for both companies and lead Tommy Nelson, Zonderkidz, Thomas Nelson Gift and Zondervan Gift publishing as well as Blink YA books and launch the strategy and publishing program for children's and gift products under HarperCollins Focus.

With Minchew's appointment, the companies will "share best practices in marketing, editorial, design, and publishing operations on books that specialize in children's and gift book products, while continuing to maintain the uniqueness of each consumer facing publishing imprint," HarperCollins Christian Publishing said. "This approach optimizes expertise around complementary products and sets a strong foundation for creating children's and gift products for the general market through HarperCollins Focus."

With more than 30 years of publishing experience, Minchew led the specialty publishing division for HarperCollins Christian Publishing the past seven years.

At the same time, Michael Aulisio, former v-p of marketing for Tommy Nelson and gift books for HarperCollins Christian Publishing, will become v-p of marketing for the children's and gift group of HarperCollins Christian Publishing and HarperCollins Focus.

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