Last Thursday, the first part of the American Booksellers Association's Spring 2020 Kids' Next List was delivered to more than half a million of the country's best book readers, going to 515,387 customers of 146 participating bookstores.
The e-newsletter, powered by Shelf Awareness, features fall Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Kate Messner, author of Chirp (Bloomsbury Children's Books).
For a sample of the newsletter, see this one from the Hartfield Book Company, Monticello, Ill.