Last Thursday, the American Booksellers Association's e-newsletter edition of the Indie Next List for September was delivered to nearly 700,000 of the country's best book readers. The newsletter was sent to customers of 180 independent bookstores, with a combined total of 694,465 subscribers.
The e-newsletter, powered by Shelf Awareness, features all of the month's Indie Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Indie Next List pick for the month, in this case Anxious People by Fredrik Backman (Atria).
For a sample of the September newsletter, see this one from Subterranean Books, St. Louis, Mo.