From Alana Haley, marketing coordinator at Schuler Books, Grand Rapids and Okemos, Mich.: "As she posted the newest TikTok video to the Schuler Books account last Thursday afternoon, bookseller and marketing intern Hailey Ciesluk expressed the wish that just one of our videos go viral. And overnight, much to our surprise, that's exactly what happened. In one week our account went from 158 followers to 10.3K with 188.6K likes and climbing.

"Check out our series of speed rec videos that feature our Grand Rapids store booksellers just being their wonderful selves (truly all one-take wonders.) And if you need some feelgood, read the comments. They range from heartwarming to comic gold!"