Total net book sales in November in the U.S. rose 8.3%, to $1.25 billion, compared to November 2020, representing sales of 1,369 publishers and distributed clients as reported to the Association of American Publishers. November 2020 was the seventh full month reflecting lockdowns and other measures taken in response to the Covid-19 pandemic. For the year to date, total net sales rose 13.1%, to $14.3 billion.
Trade sales in November rose 5.7%, to $990.4 million. Trade sales of printed books were generally strong in November: hardcovers were down 1.5%, to $455.1 million, paperbacks jumped 8.9%, to $277 million, mass market skyrocketed 56.1%, to $22.8 million, and board books were up 7.3%, to $23 million. E-book sales rose 5.6%, to $91.5 million.
Sales by category in November 2021 compared to November 2020:
