Management Team Changes at Harvard Book Store

Cassie Riva
Serena Longo

At Harvard Book Store, Cambridge, Mass., Cassie Riva will become the new director of events, effective next month, succeeding Serena Longo, who is becoming communications & people operations manager, a new position.

Riva has been assistant event & marketing manager for An Unlikely Story bookstore, Plainville, Mass., since 2017. Harvard Book Store general manager Rachel Cass commented: "Cassie has tremendous experience organizing and executing a wide range of author events, including large in-person events and, during the Covid-19 pandemic, the pivot to virtual platforms. We're excited to welcome her to the Harvard Book Store management team."

Longo has been with Harvard Book Store since 2011 and has been marketing & events manager since 2018. Her roles have also included bookseller, supervisor, and marketing & events coordinator. Her new position, communications & people operations manager, will combine aspects of marketing and human resources, helping manage communications and matters relating to personnel, training, and administration. Cass commented: "Serena's wide range of experience combined with her thoughtful approach to everything from marketing campaigns to internal company policies makes her the ideal person to develop this new position."

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