Last Wednesday, Shelf Awareness sent our monthly pre-order e-blast to more than 900,000 of the country's best book readers. The e-blast went to 912,834 customers of 199 participating independent bookstores.
The mailing features eight upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, July 27. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the June pre-order e-blast, see this one from The Norwich Bookstore, Norwich, Vt.
The titles highlighted in the pre-order e-blast were:
Mercury Pictures Presents by Anthony Marra (Hogarth)
Daisy Darker by Alice Feeney (Flatiron)
Koshersoul: The Faith and Food Journey of an African American Jew by Michael Twitty (Amistad)
Life on the Mississippi by Rinker Buck (Avid Reader Press)
Haven by Emma Donoghue (Little, Brown)
The Many Daughters of Afong Moy by Jamie Ford (Atria)
The Book of Delights by Ross Gay (Algonquin)
Nothing More to Tell by Karen M. McManus (Delacorte)
Next in Line by Jeffrey Archer (HarperCollins)
Painting Beyond Walls by David Rhodes (Milkweed)
What We Owe the Future by William MacAskill (Basic Books)
Nobody's Princess by Erica Ridley (Forever)