Shelf Awareness Delivers Indie Pre-Order E-Blast

This past Wednesday, Shelf Awareness sent our monthly pre-order e-blast to nearly 900,000 of the country's best book readers. The e-blast went to 878,683 customers of 200 participating independent bookstores.

The mailing features eight upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.

The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, August 31. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.

For a sample of the July pre-order e-blast, see this one from Travelin' Storyseller, River Falls, Wis.

The titles highlighted in the pre-order e-blast were:

The Marriage Portrait by Maggie O'Farrell (Knopf)
The Two Lives of Sara by Catherine Adel West (Park Row)
Fairy Tale by Stephen King (Scribner)
The Mediterranean Dish by Suzy Karadsheh (Clarkson Potter)
Smart Brevity: The Power of Saying More with Less by Jim VandeHei, Mike Allen, Roy Schwartz (Workman)
Starry Messenger: Cosmic Perspectives on Civilization by Neil deGrasse Tyson (Holt)
Shrines of Gaiety by Kate Atkinson (Doubleday)
Door of No Return by Kwame Alexander (Little, Brown)
Less Is Lost by Andrew Sean Greer (Little, Brown)
Lost in Time by A.G. Riddle (Head of Zeus/IPG)
What We Owe the Future by William MacAskill (Basic Books)
Poster Girl by Veronica Roth (William Morrow)

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