Little Professor is opening a second location in Birmingham, Ala., this fall, Bham Now reported. Located in the city's Pepper Place entertainment district, the store will sell new books for all ages and feature a cafe.
"We've been searching for another location that has other creative retailers as well as a vibrant streetscape," co-owner Jonathan Robinson said. "We want to try more evening activations with new types of events and just felt Pepper Place was an all-around perfect fit."
Robinson noted that roughly 10,000 people attend the weekly Saturday farmer's market at Pepper Place, which offers the team "an unprecedented opportunity to showcase our welcoming atmosphere and establish a new base of members and customers."
Starting on September 10, Little Professor will host a preview pop-up shop at the Pepper Place farmer's market, with the store's grand opening coming later in the fall.
The bookshop, which was founded in Birmingham in 1973, has a membership program that costs $79 per year and comes with benefits like free coffee, discounts, members-only events and delivery through the Little Professor app.
"We believe there’s a sweet spot for a down-the-street bookshop and café, competing against the big guys by 'going small,' but with a modern range of in-person and digital amenities," Robinson told Bham Now.