This past Wednesday, Shelf Awareness sent our monthly pre-order e-blast to more than 900,000 of the country's best book readers. The e-blast went to 915,657 customers of 210 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, December 28. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the November pre-order e-blast, see this one from Third Street Books, McMinnville, Ore.
The titles highlighted in the pre-order e-blast were:
The Deluge by Stephen Markley (Simon & Schuster)
Hell Bent by Leigh Bardugo (Flatiron)
Everyone in My Family Has Killed Someone by Benjamin Stevenson (Mariner)
Rough Sleepers by Tracy Kidder (Random House)
6 Spices, 60 Dishes: Indian Recipes that Are Simple, Fresh, and Big on Taste by Ruta Kahate (Chronicle)
Koala by Danielle Clode (Norton)
The Creative Act by Rick Rubin (Penguin Press)
The Good Life: Lessons from the World's Longest Scientific Study of Happiness by Robert Waldinger and Marc Schulz (Simon & Schuster)
One: Simple One-Pan Wonders by Jamie Oliver (Flatiron)
The Stolen Heir by Holly Black (Little, Brown Books for Young Readers)
How to Be a (Young) Antiracist by Ibram X. Kendi and Nic Stone (Kokila)
