The Nature of Reading Bookshop Coming to Madison, N.J.

The Nature of Reading in progress.

The Nature of Reading Bookshop, an online and pop-up store with a focus on seasonal reads and books about climate change, will open a bricks-and-mortar location in Madison, N.J., early this year, Patch.com reported.

Store owner Hailey Brock has found a space at 22 Main St. in Madison and will soon launch a crowdfunding campaign to help her get the bookstore open. The store will carry both fiction and nonfiction titles addressing climate change, along with seasonal reads, which Brock described as books that make the reader appreciate the natural world and feel "connected and in tune with the cycles that surround us."

The bookshop made its debut as an online store on Earth Day 2022, and Brock has held pop-up appearances at events such as the Morris Winter Market in Morris Township, N.J. Brock grew up in nearby Chatham, N.J., and, starting in high school, worked at the Chatham Bookseller during academic breaks. She went to school in the U.K. and after returning to N.J. in 2020 managed Chatham Bookseller for around 18 months. With the Nature of Reading Bookshop, she found a way to pursue her bookish interests while also fulfilling her desire to serve the environment and turn her climate fears into action.

"Owning a bookstore always seemed like a distant dream," Brock told Patch, "but I realized I already had the experiences, ideas and passion to start my own shop, and so I sidestepped the fear and got started."

While an official opening date has not been set, Brock expects to have the shop open within the next six to eight weeks.

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