"Our staff is cuter than Jeff Bezos. #ShopLocal" was the sidewalk chalkboard message outside Poppy Books & Gifts, Spanish Fork, Utah, which posted on Instagram: "Want to know why books on Amazon are so much cheaper than any bookstore? They sell books for nearly 0% profit, and occasionally at a loss, in order to price out small bookstores. Their hope is that the competition will be eliminated, and they'll be able control the market and bump up the price of books to what they are in reality. GROSS! If you appreciate personalized recommendations, keeping money circulating in your local economy, cute displays, talking books with other book-loving people, or even the experience of going to the bookstore, support your local indie bookstore today so we're here tomorrow!"