A romance-focused bookstore called A Novel Romance opened in Louisville, Ky., on July 15. It is Louisville's first romance-focused bookstore.
Located in Louisville's historic Middletown, A Novel Romance sells romance titles in a variety of subgenres, including contemporary, historical, paranormal, and much more. In addition to books there are novelty gifts and an assortment of bookish items.
"Our mission is to provide a haven where readers can explore the vibrant world of romantic fiction, writers can find inspiration, and book enthusiasts can celebrate their love for literature," said owner Jonlyn Scrogham. An avid reader, Scrogham also has more than 20 years of retail and customer service experience.
Scrogham's event plans include book clubs, author signings, and other sorts of community gatherings. There will be a ribbon cutting for the store on August 25, hosted by the Middletown Chamber of Commerce, and the following day Scrogham will throw a grand opening celebration featuring special promotions, prizes, refreshments, and more.

