Shelf Awareness Delivers Indie Pre-Order E-Blast

This past Wednesday, Shelf Awareness sent our monthly pre-order e-blast to nearly 960,000 of the country's best book readers. The e-blast went to 958,354 customers of 236 participating independent bookstores.

The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.

The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, September 27. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.

For a sample of the July pre-order e-blast, see this one from Books on Main, Fort Morgan, Colo.

The titles highlighted in the pre-order e-blast were:

Let Us Descend by Jesmyn Ward (Scribner)
I Must Be Dreaming by Roz Chast (Bloomsbury)
Hidden Potential by Adam Grant (Viking)
In the Form of a Question by Amy Schneider (Avid Reader)
America Fantastica by Tim O'Brien (Mariner)
The Pioneer Woman Cooks--Dinner's Ready by Ree Drummond (Morrow)
Yumi and the Nightmare Painter by Brandon Sanderson (Tor)
Behind the Seams by Dolly Parton (Ten Speed)
Man with Two Faces by Viet Thanh Nguyen (Grove)
Harry Potter and the Prisoner of Azkaban by J.K. Rowling, illus. by MinaLima Design (Scholastic)
There Was a Party for Langston by Jason Reynolds, illus. by Jarrett Pumphrey and Jerome Pumphrey (Caitlyn Dlouhy)

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