St. Martin's Publishing Group is launching Saturday Books, an imprint that will specialize in New Adult titles for younger adults and readers between 18 and 30 who still enjoy YA but want stories that better reflect their current lives. The first titles will be released in fall 2025. The imprint will be overseen by Sara Goodman, v-p, editorial director, and Eileen Rothschild, v-p, associate publisher, the team that leads the Wednesday Books YA imprint.
St. Martin's Publishing Group president and publisher Jennifer Enderlin said, "This team has a passion for connecting authors and their books with readers, and a proven track record of bestselling success. We are very excited to launch Saturday Books with the same spirit of innovation and ingenuity."
Goodman said, "Our goal with this imprint is to fill a gap in the marketplace we've been noticing for years, a marketplace that hasn't been serving a large segment of readers who've aged out of YA but who still yearn for the same beats and pacing and immediacy of the books they grew up reading. Plus, we're going to have so much fun!"
Rothschild added, "With Wednesday Books we have seen how powerful the crossover audience is, and to be able to create an imprint with the New Adult audience in mind is thrilling!"